Institute of Commercial Management | Qualification Subject

Sports Mega Events Management

Main Topics of Study

Events – What are they? Types of events

  • The events market is huge and expanding
  • There is a need to understand the term “special event”
  • Furthermore to look at types of sports events in terms of size, major, hallmark and mega-events

The role governments play in events and use of events by the corporate sector

  • Governments play a leading role in events and increasingly employ event strategies in order to guide their involvement
  • Some have used them in tandem with other policies and strategies as tools for urban regeneration and development
  • The corporate use of events for internal and external benefit and return on investment (ROI)

Event impact and legacies

  • Events aspects such as: social, cultural, economic, environmental or political aspects
  • Economic impacts and the role of government
  • Community perceptions of event impacts
  • Monitoring the long-term impacts and legacies

Sustainable development and the Olympic games

  • Sports events and the concept of sustainable development
  • Large scale sporting events and how they have become a vehicle for processing their host community’s efforts at sustainable development

Recommended Reading

Main Text:

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Taylor P (Ed) (2010) Torkildsen's Sport and Leisure Management. Abingdon: Routledge.

Indicative Text:

Alternative Text and Further Reading:

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Shone A and Parry B (2010) Successful Event Management. Andover: South-Western Cengage Learning

Westerbeek H (2005) Managing Sport Facilities and Major Events Abingdon : Routledge

Useful Websites:

Taylor Torkildsen’s Sport and Leisure Management (2010) companion website - http://cw.routledge.com/textbooks/taylor

Shone A and Parry B (2010) Successful Event Management - http://www.cengage.co.uk