Institute of Commercial Management | Qualification Subject

Magazine Journalism

Main Topics of Study

The Magazine Industry – What is a Magazine?

  • History and development
  • Consumer magazines
  • Specialist magazines
  • Business to business
  • Academic journals
  • National and regional titles
  • Structure of magazine companies

Magazine Journalism

  • Organisation and staff
  • Editorial
  • Advertising
  • Circulation and sales
  • Marketing
  • Accounts and finance

Types of Magazines

  • Consumer
  • Business to business
  • Newspaper supplement and magazines
  • Special interest
  • Academic journals

Interviewing

  • Planning an interview
  • Getting the best from an interviewee
  • Setting the right agenda and the right questions
  • Using quotes
  • Difficult interviewees
  • Telephone interviews
  • Note and record keeping
  • Legal and ethical issues

Feature Writing

  • Feature article styles
  • Feature planning
  • Research
  • Picture and visual elements
  • Special features – reviews, opinion features, leaders

Magazine Production

  • Desktop editing systems
  • Page layout
  • From Publisher and Pagemaker to Quark Xpress and Indesign
  • The digital newsroom
  • The role of the sub-editor in a magazine

Creation, Development and Management of Magazines

  • Human resources
  • Recruitment and retention
  • Training and development
  • Health and safety
  • Equal opportunities
  • Creative media sales
  • Advertorials
  • Advertising
  • Events and exhibitions
  • Sales
  • Circulation
  • Finance and accounts

Media Legal

  • Libel
  • Malicious falsehood and defamation
  • Reporting restriction and contempt of court
  • Licencing
  • Logos and trademarks
  • Copyright and intellectual rights
  • Privacy
  • National and international law
  • Data protection and freedom of information
  • Press complaints commission and other codes and regulations

The Business of Magazines – Revenues and Finance

  • Revenue sources
  • Cover price
  • Advertising
  • Special promotions
  • Product placements
  • Advertorials

The Business of Magazines – distribution

  • Traditional – newsstands
  • Traditional – subscriptions. supermarket
  • Controlled circulation
  • Member benefits
  • Online applications and brand extensions

Magazines Online

  • Magazines online
  • Extending magazine brands online
  • User generated content, audio and video
  • Commercial and promotional opportunities

Online Magazines – e-zines and beyond

  • Audience research and assessment
  • Special interest groups
  • Newsgroups marketing and promotion
  • Editorial values
  • Blogging and bloggers
  • User generated content

Recommended Reading

Main Text:

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Magazine Editing: How to Develop and Manage a Successful Publication - Morrish, John (June 2003) (Routledge)

Magazine Journalism Today - Davis, Anthony (1992) (Focal Press)

Indicative Text:

Alternative Text and Further Reading:

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Digital Sub-Editing and Design - Quinn, Stephen (2002) (Focal Press)

The Language of Magazines - McLoughlin, Linda (2000) (Routledge)