The Fundamental Working Structure of Tour Operating
- Learning objectives
- Introduction
- Features of the tour operator’s product
- The main categories of tour operator
- Domestic tour operators
- Specialist tour operators
- Incoming tour operators
- Independent contractors and producer-owned companies
- Setting up a tour operating company
- The market-place for tour operators
- The tour operating company
The Planning, Pricing and Production of the Package Programme
- Learning objectives
- Introduction
- Planning a programme of package holidays
- The outline stages involved in the planning of a tour programme
The Tour Operators’ Products and Destinations
- Learning objectives
- Introduction
- The short-haul product – Europe
- The long-haul product
- Holiday product types
Tour Operating Marketing
- Learning objectives
- Introduction
- Advertising
- Direct marketing through the media
- The internet revolution for tour operators
The Brochure
- Learning objectives
- Introduction
- The booking form
- Brochures: the legal position
Administration Procedures
- Learning objectives
- Introduction
- Administration departments
- Manual reservation systems
- Computerised reservations systems
- Holiday documentation
- Other administrative functions
- The role of the sales representative
- Recruitment and training
Operations Overseas
- Learning objectives
- Introduction
- The overseas department
- The overseas staff
- Resort representatives
- Couriers
- Ski resort staff
- Campsite organisers
- Adventure tour leaders
- Drivers
- Cruise company employees
- What happens in emergencies?
- Questions and discussion points
Tour Operating and the Law
- Learning objectives
- Introduction to the history of legislation and control
- The package travel, package holidays and package tours regulations 1992
- Consumer law
- Bonding of holidays
- The CAA and bonding of holidays with an air travel component
- Air Travel Trust Fund (ATTF)
- Insurance law
- Tour operators’ trade associations
- Discussion point
Travel Patterns and Trends
- Learning objectives
- An overview of destination trends
- The future picture
- Fighting back
The Impact of Tour Operations on Destinations
- Learning objectives
- Introduction
- Factors which can affect a tour operator’s programme
- Access and transport
- Tour operators’ reactions
Case Studies and Press Articles on the Travel Industry
- Tapestry Holidays
- Palmair
- Warsaw Convention airline case
- Surcharges
- Operators face fuel rap too
- Bonding
- Destination marking
- Cruise venture
- The grey market
- Sustainable travel
- Virtual brochures
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
