Structure Of Travel & Tourism

An Introduction to Tourism

• Defining tourism
• The tourist product
• The nature of a tour
• The tourist destination

The History of Tourism: From Its Origins to the Age of Steam

• Introduction
• Travel in the Middle Ages
• Developments in road transport in the seventeenth to early nineteenth centuries
• The grand tour
• Political hindrance to travel
• The development of the spas
• The rise of the seaside resort
• The conditions favouring the expansion of travel in the nineteenth century
• The age of steam
• Other late-nineteenth-century developments

Tourism in the Twentieth Century

• The first fifty years
• Tourism since World War II
• Factors influencing changes in tourism demand

Tourist Motivation and Behaviour

• Introduction
• The tourist’s needs and wants
• General and specific motivation
• Motivators and facilitators
• Psychological and sociological factors influencing motivation
• The motivation of business travellers

The Structure and Organisation of the Travel and Tourism Industry

• The tourism chain of distribution
• Common-interest organisations
• Integration in the tourism industry
• Conglomerates and international integration

Passenger Transport: the Aviation Business

• Introduction
• The airline business
• The organisation of air transport
• Air transport regulation
• Deregulation of air transport
• The economics of airline operation
• The marketing of air services

Water-borne Passenger Transport

• Introduction
• The ocean liners
• Cruising
• Ferry services
• Coastal and inland waterways tourism
• Seagoing pleasure craft

Other Modes of Tourist Travel

• The role of the railways in tourism
• Coach travel
• The private car
• Cycling and tourism
• Tourists on foot

The Hospitality Sector: Accommodation and Catering Services

• Introduction
• The structure of the accommodation sector
• The nature of demand for accommodation facilities
• The distribution of accommodation
• Environmental issues

Visitor Attractions and Visitor Management

• Introduction
• Seaside resorts
• Spa tourism
• Urban tourism
• Rural tourism
• Purpose-built attractions
• Other site attractions
• Cultural tourism
• Retail shopping
• Events

Tour Operating

• The role of the tour operator
• The specialised roles of tour operators
• The British tour operating scene
• The nature of tour operating
• Control over tour operating
• Planning, marketing and operating package tours
• The process of negotiating
• The role of the resort representative
• Pricing the package tour
• The tour brochure
• The reservations system
• The distribution network
• The IT revolution and its impact on tour operating

Travel Retailing

• Introduction
• The role of travel agents
• Setting up and running a travel agency
• Travel agency skills and competences
• Business travel
• Travel agency appointments
• Profitability of travel agents

Ancillary Tourism Services

• Introduction
• Services to the tourist
• Services to the supplier
• Marketing services

The Structure and Role of Public Sector Tourism

• Introduction
• The nature of government involvement
• Planning and facilitating tourism
• Control and supervision in tourism
• The organisation of public sector tourism
• Public sector tourism in Britain
• Functions of the tourist boards

Tourism Design and Management

• Introduction
• The role of design in tourism
• The management of tourism sites

The Social and Environmental Impact of Tourism

• Introduction
• The environmental effects of tourism
• Planning for control and conservation
• The socio-cultural effects of tourism
• Managing the social impact of tourism
• The future of tourism