Planning and Managing Marketing Programmes aims to equip Learners with an understanding of how to plan and design marketing programs and how to manage product marketing and sales.
Main Topics of Study:
Planning
- The role of marketing in organisations and society
- Implementing marketing programmes
- Controlling marketing activities
Designing
- Designing pricing strategies and programmes
- Designing communication and promotion-mix strategies
- Designing effective advertising programmes
- Designing direct marketing, sales-promotion and public relations programmes
Product Marketing Management
- Managing product lines, brands and packaging
- Managing service business and ancillary services
- Managing retailing and wholesaling
Marketing and Sales Management
- Managing the sales team
- Managing direct marketing operations
- Selecting and managing marketing channels
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
