Marketing Strategies aims to equip Learners with an understanding of the fundamentals and design of marketing strategies and how to research and analyse markets.
Main Topics of Study:
Fundamentals of Marketing Strategies
- The foundations of strategic planning
- The strategic marketing plan
- The marketing planning process
- The 6Ps of marketing
Analysing Marketing Opportunities
- Marketing information systems and marketing research
- Analysis of the marketing environment
- Analysis of the consumer markets and buyer behaviour
- Analysis of the business markets with organisational buying behaviour
- Competitor analysis
Researching and Selecting Target Market
- Measuring and forecasting market demand
- Identifying market segmentation and selecting target markets
Designing Marketing Strategies
- Marketing strategies for differentiating and positioning the marketing offer
- Developing, testing and launching new products and services
- Managing the product life cycle
- Methods of international market entry
- International marketing programmes
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
