The Magazine Industry – What is a Magazine?
- History and development
- Consumer magazines
- Specialist magazines
- Business to business
- Academic journals
- National and regional titles
- Structure of magazine companies
Magazine Journalism
- Organisation and staff
- Editorial
- Advertising
- Circulation and sales
- Marketing
- Accounts and finance
Types of Magazines
- Consumer
- Business to business
- Newspaper supplement and magazines
- Special interest
- Academic journals
Interviewing
- Planning an interview
- Getting the best from an interviewee
- Setting the right agenda and the right questions
- Using quotes
- Difficult interviewees
- Telephone interviews
- Note and record keeping
- Legal and ethical issues
Feature Writing
- Feature article styles
- Feature planning
- Research
- Picture and visual elements
- Special features – reviews, opinion features, leaders
Magazine Production
- Desktop editing systems
- Page layout
- From Publisher and Pagemaker to Quark Xpress and Indesign
- The digital newsroom
- The role of the sub-editor in a magazine
Creation, Development and Management of Magazines
- Human resources
- Recruitment and retention
- Training and development
- Health and safety
- Equal opportunities
- Creative media sales
- Advertorials
- Advertising
- Events and exhibitions
- Sales
- Circulation
- Finance and accounts
Media Legal
- Libel
- Malicious falsehood and defamation
- Reporting restriction and contempt of court
- Licencing
- Logos and trademarks
- Copyright and intellectual rights
- Privacy
- National and international law
- Data protection and freedom of information
- Press complaints commission and other codes and regulations
The Business of Magazines – Revenues and Finance
- Revenue sources
- Cover price
- Advertising
- Special promotions
- Product placements
- Advertorials
The Business of Magazines – distribution
- Traditional – newsstands
- Traditional – subscriptions. supermarket
- Controlled circulation
- Member benefits
- Online applications and brand extensions
Magazines Online
- Magazines online
- Extending magazine brands online
- User generated content, audio and video
- Commercial and promotional opportunities
Online Magazines – e-zines and beyond
- Audience research and assessment
- Special interest groups
- Newsgroups marketing and promotion
- Editorial values
- Blogging and bloggers
- User generated content
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
