This qualification is a new Single Subject and will be awarded as a Single Subject Certificate from June 2023.
Main Topics of Study:
Digital Marketing Essentials
- The landscape of digital marketing
- The consumer
Digital Marketing Tools
- The Digital marketing toolbox
- Content marketing
- Online communities
- Mobile marketing
Strategy and Planning
- Audit frameworks
- Strategy and objectives
- Building a plan
- Resources
- Metrics, analytics and reporting
- Improving and transforming digital marketing
This unit is part of the ICM Level 5 Diploma in Entrepreneurship and Enterprise
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).
