Social Media for Hairdressers

1 Understand the safe use of social media as a hairdresser

Benefits of a social media presence for hairdressers

• Showcase skills and portfolio
  
  • Allow hairdressers to post work to be seen by the public.
  • Consistently showing work online builds credibility in the hairdresser's ability.
• Attract new customers
  
  • By increasing visibility, social media can expand the hairdresser's reach and attract new customers.
  • Can use targeted advertisements on social media to reach specific demographics.
• Engages and builds relationships with clients
  
  • Social media allows for real-time communication with clients.
    
    • Answer enquiries, address concerns, receive feedback etc.
  • Can build a community with clients.
  • Create a community by regularly engaging with clients in a range of ways online.
• Encourages word-of-mouth and referrals
  
  • Clients can share results on social media and tag the hairdresser, increasing their reach.
  • Positive reviews and testimonies on social media increase trust and credibility.
• Promote special offers and services
  
  • Can highlight and make clients and the public aware of specialist skills.
  • Is a quick and effective way of getting promotions to the right audiences.
• Generates client feedback
  
  • Can track engagement with social media pages.
  • Clients can directly tell the hairdresser what they think of the service.
• Enhances brand identity and professionalism
  
  • Social media pages can be used to convey a brand.
  • Established consistency and trust.
• Revenue
  
  • Can make money through social media content in a range of ways including paid partnerships and selling products online.

Social media hazards to hairdressers

• Negative reviews and complaints can be seen by the public which can damage the hairdresser's reputation.
  
  • Reponing to these inappropriately can increase the hazard.
• Intellectual property risks 
  
  • Other hairdressers or organisations can claim the work as their own.
  • Artificial Intelligence could use the images and reproduce them without giving credit to the hairdresser.
• Must ensure pictures are only shared with client's express consent.
  
  • Can get into legal issues if this is not adhered to, especially if the client is identifiable in the image(s).
  • Must respect clients privacy.
• Effect on mental health
  
  • Overuse of social media can result in burnout and stress.
  • Regular posting and interaction is time consuming but required for an effective social media page.
  • Pressure to post and interact can result in burnout and stress.
  • May feel pressure to post and interact outside of working hours, affecting work- life balance and mental health.
  • Negative interactions online can have a detrimental impact on mental health.
  • Comparing self to others online can negatively impact mental health.
• Cybersecurity and privacy concerns
  
  • Social media accounts are vulnerable to hackers.
    
    • Can result in loss of followers, data breach or inappropriate content being posted on the account
  • Posting personal information online can result in harassment online and offline.
• Misinterpretation or miscommunication
  
  • Can be difficult to interpret online text
    
    • Could cause unintended insult to clients or others.
  • It is important to be wary of content that could be deemed as controversial.
• Unrealistic expectations and pressure
  
  • Can cause clients to have unrealistic expectations based on what they have seen online.
  • The hairdresser may feel pressure to match the results they see online.
• Legal and regulatory issues
  
  • Promotions and advertisements must comply with local regulations.
  • Posting certain procedures or treatments without highlighting associated risks or disclaimers may lead to liability if clients attempt these practices at home.

Impact of a large number of social media followers on hairdressers

• Can attract new clients to the business.
• Signals trustworthiness and expertise to potential clients.
• Can position a hairdresser as an industry expert or trendsetter, especially when sharing popular, high-quality content.
• Increases brand recognition.
• Potential for sponsorships and partnerships.
• Often results in an increased demand for services.
• Strengthens community and increases referrals.
• To maintain a large following, the hairdresser will need to be posting content on a regular basis, which can increase pressure on them.
• Creates networking opportunities with peers and influencers.
  
  • May gain access to events and conferences which can offer further networking opportunities.
• Increased risk of criticism or negative feedback.
• Higher expectations of the business.

Techniques to increase social media following as a hairdresser

(This list is not exhaustive but offers some examples which should be supported as social media changes)

• Ensure content is of a high quality.
  
  • Showcase best work.
  • Post content in an engaging way.
• Use hashtags strategically
  
  • Use relevant hashtags.
  • Use local hashtags.
• Engage actively with the community
  
  • Respond to comments and messages
  • Engage with other hairdressers and local businesses to increase viability.
• Offer educational content
  
  • For example hair care tips and hair style tutorials.
• Collaborate with social media influencers and local business
• Run contests and giveaways
  
  • Ensure awareness of platform policies and rules on contests and giveaways.
• Post consistently
• Post at optimal times
• Highlight client transformation and testimonies
• Use interactive features to increase interaction
• Showcase personality and salon culture
• Use paid social media adverts
• Share seasonal and trending content
• Create and use branded hashtags
• Offer limited time promotions for new followers

Content that must not be posted on a commercial page as a hairdresser

• Low quality content: blurry or poorly lit photographs, incomplete or messy work.
  
  • Appear unprofessional
  • Give a poor impression of skills as a hairdresser
  • Give a poor impression of salon standards
• Client photos without consent (including tagging clients without their consent)
  
  • Posting client photos without their explicit permission violates privacy and can damage trust, leading to potential legal issues.
• Negative or controversial opinions
  
  • Posting personal opinions, especially on controversial topics, can alienate clients who may not agree and detract from the salon’s brand image.
  • Avoid posting negative remarks about competitors or difficult clients, as this can appear unprofessional and may discourage potential clients from engaging with the business.
• Complaints or rants about clients
  
  • Unprofessional and can damage reputation.
• Misleading images or filters
  
  • Can create unrealistic expectations in clients.
• Sensitive client information
  
  • Need to ensure the social media page protects client's privacy and follows laws and legislation in relation to personal data.
• Inappropriate or offensive content
• Misleading promotions or offers
• Unlicensed product endorsements 
  
  • Ensure always follow platform rules and laws when using social media pages to advertise products.
• Excessive personal content
  
  • Can detract from professional image.

Use of a range of social media platforms for hairdressers

(Content is up to date as of 2024 but change and add content as social media changes to ensure content is relevant to Learners, the list is not exhaustive)

• Instagram
  
  • Ideal for sharing high-quality images of hair transformations, styles, and techniques.
  • Hairdressers can curate a visually appealing portfolio that attracts new clients.
  • Using Reels, Stories, and Carousel posts, hairdressers can share everything from quick styling tips to full-length tutorials or before-and-after shots.
  • Relevant hashtags (#HairTransformation, #Balayage) and geotags help hairdressers reach a broader audience, including local clients searching for hair services in their area.
  • Hairdressers can engage clients directly through comments, direct messages, and interactive Stories (like polls or Q&A), building strong client relationships.
• Facebook
  
  • A Facebook business page provides essential information, such as the salon’s location, hours, contact details, and service list.
    
    • Convenient one-stop shop for potential clients.
  • Hairdressers can create and promote events like grand openings, holiday specials, or product launches.
    
    • Facebook’s Events feature helps draw attention and boost attendance.
  • Facebook adverts allow hairdressers to reach specific demographics, such as clients within a certain radius, age group, or with relevant interests, making it effective for attracting local clients.
  • Facebook allows clients to leave reviews, helping to build credibility.
    
    • Positive reviews enhance the salon’s reputation and attract new clients.
• TikTok
  
  • TikTok’s focus on short-form videos is perfect for sharing quick hair transformations, trendy techniques, or styling hacks.
    
    • Hairdressers can showcase creativity and skill in bite-sized clips.
  • The platform’s algorithm makes it easier for videos to reach a wider audience, increasing the chance of going viral, which can bring in followers and potential clients from around the world.
  • Hairdressers can post tutorials and product recommendations or participate in popular TikTok challenges related to hair care or styling, attracting a younger, trend-savvy audience.
  • Fun, behind-the-scenes clips from the salon give clients a glimpse into the personality of the salon team, fostering a more personal connection with followers.
• Pinterest
  
  • Pinterest acts as a visual discovery tool, making it ideal for showcasing trending styles, colours, and seasonal looks.
    
    • Clients often browse Pinterest for inspiration, so having a presence there is valuable.
  • Hairdressers can create boards that reflect different services or styles, such as “Bridal Hair,” “Balayage & Highlights,” or “Curly Hair Inspiration,” helping clients discover and save ideas. 
  • Each post (Pin) on Pinterest can link directly back to the salon’s website or booking page, potentially converting browsers into clients.
  • By sharing trendy looks and unique techniques, hairdressers can establish themselves as thought leaders, gaining visibility when clients search for specific hairstyles or treatments.
• YouTube
  
  • YouTube’s long-form video format is ideal for detailed tutorials, product reviews, or full hair transformation videos, allowing hairdressers to share expertise more thoroughly than on other platforms.
  • Hairdressers can create a series of videos on topics like hair care tips, styling tricks, or “How-To” guides for specific techniques, establishing credibility as an expert.
  • With a strong following, hairdressers can monetise their YouTube content, creating an additional income stream through ad revenue or brand partnerships.
  • YouTube’s search engine capabilities increase the likelihood that potential clients will find hairdressers when searching for tutorials or advice on hair care.
• LinkedIn
  
  • LinkedIn is a platform for networking with other professionals in the hair and beauty industry, including salon owners, product suppliers, and educators.
  • Hairdressers can share articles, trends, and insights related to the industry, positioning themselves as knowledgeable professionals.
  • LinkedIn provides opportunities to connect with hair product companies, influencers, and training providers, potentially leading to partnerships, sponsorships, or career advancement.
  • For salon owners, LinkedIn is useful for finding and connecting with potential stylists or employees who share the salon’s values and skills.
• X (formerly Twitter)
  
  • Useful for sharing quick updates, such as last-minute appointment openings, flash sales, or holiday hours.
  • By participating in conversations and trending hashtags related to hairdressing or beauty, hairdressers can gain visibility and connect with a broader industry community.
  • X is a good platform for handling quick customer inquiries or addressing client concerns, enhancing client satisfaction and responsiveness.
  • Hairdressers can share links to blog posts, educational content, or YouTube videos to drive traffic to other platforms or their websites.

Benefits of verification on social media as a hairdresser: increased credibility and trust, increased visibility and reach, protection against impersonation, enhanced brand authority and influence, improved client engagement, access to additional platform features, and increased opportunities for growth.

Hazards of overuse of social media as a hairdresser

• Increased risk of burnout
  
  • Mental strain of being expected to be on social media constantly.
  • Pressure to post regularly.
• Impact on mental health
  
  • Fear of missing out (FOMO)
  • Comparison anxiety: seeing others work all the time can make a hairdresser feel inadequate about their own work.
• Reduced productivity
  
  • Can be distracting.
  • Can reduce the quality of in person interactions due to attention being split.
• Blurred professional boundaries 
  
  • Difficult to separate personal and work life.
  • Risk of oversharing.
• Unhealthy focus on validation and likes
  
  • Can become dependent on approval from strangers.
  • Desire to gain followers can result in a loss of authenticity.
• Reputational hazards
• Cyberthreats

2 Be able to safely use a range of social media platforms as a hairdresser 

Teaching content will depend on the social media platform(s) being used as they all function differently and will change over time.

3 Understand types of content for social media platforms

Impact of hashtag usage on social media

• Expand audience beyond followers
• Improves searchability of content
• Can use niche hashtags to target specific audiences
• Are often local hashtags which can help target local audiences
• Increases post interactions
• Builds community
• Can create own hashtag to support in building a brand
• Can be used to capitalise on trends
  
  • Which will then increase the chance of going viral.
• Viewing hashtags can help identify trends

The most appropriate content for specific social media platforms

(Content is up to date as of 2024 but change and add content as social media changes to ensure content is relevant to Learners, the list is not exhaustive)

• Instagram
  
  • High-quality photos and videos of hairstyles, transformations, and finished looks perform well on Instagram, making it ideal for showcasing a hairdresser’s portfolio.
  • Short, engaging videos through Instagram Stories or Reels can highlight techniques, styling tips, or quick tutorials. Reels, in particular, have high engagement potential and can go viral.
  • These are popular for showing transformative work, such as haircuts, colouring, or styling, and help demonstrate the stylist’s skill.
  • Using branded hashtags (like #StyledBy[YourName]) and relevant industry hashtags can help attract new followers and clients.
• Facebook
  
  • Facebook is great for posting about promotions, events, and detailed descriptions of salon services, which can drive bookings.
  • Client Testimonials and Reviews: Sharing client testimonials and positive reviews builds credibility and helps attract potential clients.
  • Sharing longer-form content, such as blog links or articles on hair care tips and trends, can provide value to followers and increase engagement.
  • Facebook’s event feature is ideal for promoting salon events, new openings, or workshops, allowing followers to RSVP and share with others.
• TikTok
  
  • TikTok’s short-form video format is perfect for sharing styling hacks, hair care tips, and quick tutorials, which appeal to its younger, trend-focused audience. 
  • “Before-and-after” videos, hair transformations, and client reactions to their new look often perform well on TikTok and can attract a large audience.
  • Participating in TikTok challenges, trending audios, and creative, entertaining content can help boost visibility and reach a broader audience.
  • Fun, casual behind-the-scenes clips from the salon give viewers insight into the day-to-day life of a hairdresser and help humanise the brand.
• Pinterest
  
  • Pinterest is highly visual and ideal for sharing style inspiration boards, such as bridal hair ideas, colour trends, or seasonal styles.
  • Hairdressers can create “lookbooks” of specific styles or services, helping clients save ideas for future appointments.
  • Pins that show step-by-step styling techniques or hair care tips perform well, as Pinterest users often seek inspiration and how-to content.
  • Each pin can link back to the salon’s website, blog, or booking page, helping to drive traffic and convert interest into appointments.
• YouTube
  
  • YouTube is best suited for long-form video content, allowing hairdressers to provide detailed tutorials, step-by-step processes, or in-depth product reviews.
  • Creating a series of videos on topics like hair care, styling techniques, or colour trends helps establish the hairdresser as an expert and builds a loyal subscriber base.
  • Full-length transformation videos that cover the client consultation, process, and results are popular on YouTube, as viewers enjoy seeing the entire journey.
  • Video testimonials from clients or success stories about hair recovery or transformation resonate well on YouTube.
• LinkedIn
  
  • LinkedIn is ideal for sharing professional milestones, certifications, awards, or continuing education courses to establish credibility.
  • Sharing articles, insights, or thoughts on industry trends, products, or techniques helps position the hairdresser as a thought leader in the beauty industry.
  • Posts that invite collaboration or networking, such as calls for partnerships with beauty brands or other stylists, can help expand professional opportunities.
  • Sharing salon openings, new hires, or partnership announcements is suitable for LinkedIn’s professional audience.
• X (formerly Twitter)
  
  • X’s short format works well for sharing quick styling tips, industry insights, or trending hair topics, appealing to followers looking for bite-sized information.
  • Hairdressers can participate in industry conversations, share hairdressing news, or comment on trending styles or techniques.
  • X can be used to drive traffic to other content, such as YouTube tutorials or blog posts, by sharing links and brief descriptions.
  • Posting about last-minute appointment openings, new service availability, or quick client updates can help reach local followers in real time.

Laws and legislation governing paid promotions in social media

(If local legislation and laws exist, teach those if not teach United Kingdom (UK) and European Union (EU) laws and legislations as listed here)

• Consumer Protection from Unfair Trading Regulations 2008 (CPRs)
• UK Code of Non-broadcast Advertising and Direct & Promotional Marketing (CAP Code)
• Competition and Markets Authority (CMA) Guidelines
• Financial Conduct Authority (FCA) Regulations
• Digital Economy Act 2017

Impact of taking part in a social media trend

• Positive Impacts
  
  • Increased visibility and reach
    
    • Exposure to a broader audience: social media trends are often widely shared, allowing hairdressers to reach audiences outside their usual followers, which can boost their profile visibility and attract new clients.
    • Engagement boost: participating in trends tends to increase post engagement (likes, shares, comments), which improves the hairdresser's overall reach due to platform algorithms prioritising popular content.
  • Improved brand relevance and appeal
    
    • Connection with younger audiences: trends, especially on platforms like TikTok and Instagram, appeal to younger, trend-savvy audiences. By participating, hairdressers can attract these demographics, staying relevant in the industry.
    • Up-to-date brand image: showing awareness of trends helps portray the hairdresser as current and adaptable, positioning them as a creative professional aware of popular culture and industry shifts.
  • Content creation inspiration
    
    • Easy-to-produce content: trends often provide ready-made formats or prompts, making it easier to create engaging content without needing extensive planning or resources.
    • Diverse content ideas: trends can inspire new approaches, techniques, or styling ideas that may appeal to clients looking for fresh and fashionable hair ideas.
  • Enhanced brand personality and approachability
    
    • Humanises the brand: taking part in a light-hearted or relatable trend can showcase the fun, personable side of the business, making the brand more approachable.
    • Client connection: trends often include humour, behind-the-scenes content, or creative challenges that help clients feel more connected to the brand on a personal level.
• Negative Impacts
  
  • Risk of reputational damage
    
    • Misaligned trends: if the trend doesn’t align with the hairdresser’s brand values or professional image, it can confuse clients or make the brand appear inconsistent.
    • Inappropriate trends: some trends may be controversial or easily misinterpreted, which could alienate certain clients or lead to criticism, especially if the content appears insensitive or unprofessional.
  • Pressure to conform or compromise authenticity
    
    • Loss of originality: excessive participation in trends can make the brand seem less original if content becomes trend-driven instead of reflecting the hairdresser’s unique skills and style.
    • Out-of-character content: following trends that don’t resonate with the hairdresser’s personal style or approach can feel forced and compromise the authenticity clients appreciate.
  • Potential for client dissatisfaction
    
    • Unrealistic expectations: trends, particularly those that feature heavily filtered or edited looks, can lead clients to have unrealistic expectations for in-salon results.
    • Client disinterest: some clients may feel alienated if the trend content overshadows the focus on actual services, products, or expertise, potentially leading to a loss of interest.
  • Time and resource constraints
    
    • Diverts focus from core work: constantly creating trend-related content can take time away from hairdressing tasks, leading to stress or potential neglect of in-salon responsibilities.
    • Additional costs: certain trends may require specific tools, props, or editing software, potentially increasing costs and requiring additional resources.

4 Be able to create content for social media which will support business growth

Creating a text-based post for a social media platform

• Start with an opening sentence that grabs attention (a hook).
• Provide value or insight.
• Ensure language will be suited for the intended audience.
• Add a call to action.
• Incorporate hashtags and emojis where appropriate.

Creating a picture-based post for a social media platform

• Choose a high quality image.
  
  • If using images of a client’s hair, ensure you have content to post the image.
• Create a captivating caption.
• Add context to the picture.
• Add relevant hashtags and emojis.

Creating a short-form video for a social media platform

• Plan the content purpose and format.
• Keep it short and engaging.
• Use captions and text overlays.
  
  • Increase accessibility and engagement.
• Incorporate trending music or trends.
• End with a clear call to action.

Designing a long-form video for a social media platform

• Plan structure and content focus.
• Introduce the topic clearly and catch attention.
• Add visual elements with multiple angles and close-ups.
• Include professional insights and tops.
• Finish with a recap and a call to action.

Designing a paid promotion for social media

• Ensure aware of platform(s) policy on paid promotions.
• Define promotion goal.
• Identify target audience.
• Select content to be used.
• Write a compelling Ad copy.
• Include a clear call to action.
• Set a budget and duration.
• Choose relevant hashtags and keywords.

Using appropriate hashtags for a social media post

• Service specific hashtags
• Location-based hashtags
• Industry hashtags
• Branded hashtags
• Limit hashtag quantity and mix popularity levels
• Avoid overusing popular hashtags as they will likely be oversaturated

Identifying appropriate social media trends for hairdressing content

• Monitor social media platforms
• Follow industry experts and brands
• Use trend analysis tools
• Engage with the audience to see which trends they are engaging with
• Analyse competitor content

5 Understand client interaction on social media

The range of client interactions possible on a range of social media platforms

(Content is up to date as of 2024, but change and add content as social media changes to ensure content is relevant to Learners; the list is not exhaustive)

• Instagram
  
  • Clients can comment on posts and like content, allowing hairdressers to engage by responding, answering questions, or expressing gratitude.
  • Private messaging enables clients to inquire about services, book appointments, or request consultations.
  • Direct Messages (DM) provide a personal touch and allow for one-on-one client interactions.
  • Clients can reply to Stories with questions or reactions.
  • Polls, quizzes, and Q&As in Stories allow for interactive feedback, helping hairdressers gauge
  • Instagram Live allows hairdressers to interact in real-time, answer questions, and showcase techniques, creating a more dynamic connection with clients.
  • Clients can comment on Reels or share them, which increases engagement and boosts the visibility of creative hair transformations, tutorials, or product recommendations.
• Facebook
  
  • Clients can react to and comment on posts, creating a space for discussions, questions, and feedback.
  • Clients often use Messenger to contact hairdressers directly, allowing for private communication regarding services, pricing, or availability.
  • Hairdressers can create events for special promotions, workshops, or product launches. Clients can RSVP, showing interest and increasing engagement.
  • Clients can leave reviews and recommendations, sharing their experiences with potential new clients and providing social proof.
  • If a salon has a dedicated Facebook Group, hairdressers can interact more personally, share tips, and answer questions, fostering a loyal community.
• TikTok
  
  • Clients can comment on TikTok videos, allowing hairdressers to answer questions, thank clients, or receive feedback on their content.
  • Hairdressers can privately interact with clients they mutually follow, which can help answer inquiries about styles or consultations.
  • During live sessions, hairdressers can engage with clients who ask questions, request tips, or comment, creating a dynamic, interactive experience.
  • Clients can interact by creating “duets” or “stitches” with hairdresser content, helping to showcase transformations, share feedback, or add reactions, which amplifies engagement.
• Pinterest
  
  • Clients can comment on Pins, allowing hairdressers to answer styling or product questions.
    
    • When clients save Pins, it shows interest in specific styles or looks.
  • Though Pinterest isn’t typically used for direct messaging, it’s possible for clients to send Pins and messages, creating a low-touch interaction option.
  • Hairdressers can create collaborative boards where clients share inspiration or create “mood boards,” helping stylists understand their preferences for future appointments.
• YouTube
  
  • Clients can comment on tutorials, product reviews, or transformation videos, asking questions or sharing feedback.
    
    • Hairdressers can respond to provide additional information or advice.
  • During YouTube Live sessions, hairdressers can interact in real-time with clients, answering questions, demonstrating techniques, and encouraging a live Q&A format.
  • The YouTube Community tab allows hairdressers to post images, polls, and updates, prompting client interactions through likes and comments on these community posts.
• LinkedIn
  
  • Hairdressers can share industry insights, trends, or certifications, allowing clients or professional peers to engage through comments and reactions.
  • Clients can reach out for inquiries or consultations, and LinkedIn provides a more professional space for higher-end or corporate client services.
  • Clients or peers can endorse hairdressers’ skills or write recommendations, adding to the stylist’s professional credibility and attractiveness to potential clients.
• X (formerly Twitter)
  
  • Clients can reply to tweets, allowing hairdressers to answer questions and respond to comments.
  • Retweets amplify visibility, potentially reaching a broader audience.
  • Clients can privately contact hairdressers to ask about services or request appointments, offering a quick and easy way to connect.
  • Hairdressers can use polls or tweet questions to engage followers, gauge client preferences, and get feedback on styles or service options.
  • X is excellent for real-time communication, such as announcing last-minute appointments or sharing event updates that clients can respond to quickly.

Impact of client interactions on social media

• Positive impacts
  
  • Build trust and credibility
  • Encourages client loyalty and retention
  • Increases visibility which can attract new clients
  • Provides insights into client preferences
  • Enhances brand identity and community building
  • Boots engagement rates and algorithm performance
• Potential negative impact
  
  • Risk of negative feedback and complaints
  • Time commitment
  • Potential for miscommunication
  • Dependency on positive feedback
  • Privacy concerns

Impact of client reviews on social media

• Positive impacts
  
  • Build credibility and trust
  • Increases brand reputation and visibility
  • Encourages referrals
  • Encourages customer loyalty
  • Provide valuable feedback and insight
  • Increases engagement and content longevity
• Potential negative impact
  
  • Reputation damage from negative reviews
  • Increased pressure and anxiety on staff
    
    • Fear of criticism
    • Stress and self-doubt
  • Time and resource drain from management and response
  • Difficulties correcting misunderstandings

Techniques to encourage client interactions on social media

(Content is up to date as of 2024 but change and add content as social media changes to ensure content is relevant to Learners, the list is not exhaustive)

• Post engaging questions and polls
• Host giveaway and contents
• Feature client stories and testimonies
• Share tutorials and tips
• Run seasonal or themed campaigns
• Host live question and answer sessions or live tutorial sessions
• Create branded hashtags and encourage clients to use them
• Share interactive content
• Promote social media only special offers
• Encourage clients to leave reviews and feedback
• Use relatable and engaging captions
• Use call to actions
• Celebrate client milestones and salon achievements

6 Be able to effectively, safely and respectfully interact with clients on social media

Designing a competition or promotion for social media

• Ensure understanding of rules and guidelines on the platform in regard to competitions and promotions.
• Define the objective for the competition or promotion
• Choose a prize
• Select an engagement method
  
  • Decide on the entry method
    
    • Like, Share, or Tag a Friend: Great for increasing visibility and reaching new audiences.
    • Photo Submission: Encourage clients to share a photo of their hair styled by your salon, using a branded hashtag.
    • Comment to Win: Ask followers to answer a question or leave a comment to enter
• Set clear rules and deadline
• Use eye-catching graphics
• Include a clear call to action
• Promote competition across platforms
• Announce winner and thank all participants

Responding to comments appropriately on social media

• Positive comments
  
  • Show appreciation
  • Encourage further engagement
• Questions about services or products
  
  • Be informative and friendly
  • Encourage booking or consultation
• Feedback or suggestion
  
  • Acknowledge and appreciate input
  • Ask for details (if applicable)
• Negative comments or complaints
  
  • Stay calm and professional
  • Try to take the conversation to a more private channel
• Spam or inappropriate comments
  
  • Ignore or delete
  • Block if needed

Designing a call to action for social media

• Be clear and direct
• Create urgency (optional)
• Make relevant to content
• Add value for audience
• Keep it short and engaging
• Use action-oriented words
• Add emojis where appropriate
• Ensure the call to action aligns with overall goals and aims

Selecting user-generated content from clients to share on social media platforms

• Choose content that aligns with your brand’s look, feel, and mission.
• Focus on content that highlights popular or signature services, such as colour transformations, styling techniques, or haircuts that are currently trending
• Look for content that feels genuine, with visible results and clear images.
  
  • Avoid overly filtered or edited photos, as they may misrepresent the actual work and set unrealistic expectations.
• Select photos and captions that tell a story or feature an impressive transformation.
• User-generated content that includes a client’s positive feedback or testimonial adds social proof.
• Choose content Select UGC that aligns with current trends or seasons.
• Ask the client’s permission to repost their content, especially for images of their face or specific hairstyle.

Responding to online reviews

• Positive reviews
  
  • Appreciation
  • Build loyalty
  • Encourage further engagement
• Negative reviews
  
  • Address issues
  • Empathy
  • Offer solution
• Neutral reviews
  
  • Acknowledge
  • Highlight positive mentions
  • Encourage revisits to improve experience 
• Fake or inappropriate reviews
  
  • Maintain professionalism
  • Report if needed
  • Clarify misunderstandings
• General advice
  
  • Be prompt
  • Personalise response
  • Stay professional
  • Acknowledge all feedback
  • Offer solutions
  • Encourage return visits
  • Use keywords