Institute of Commercial Management | Qualification Subject

Practical Issues in Retail Management

Main Topics of Study
  • The tools of analysis and decision-making
  • Writing the business plan and the marketing plan
  • Financial analysis
  • Management decision-making and future planning
  • The concept of “future-proofing”
  • Techniques of handling case studies

Recommended Reading

Main Text:

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Malcolm McDonald on Marketing Planning London: Kogan Page - McDonald, M (2008) 

Indicative Text:

Alternative Text and Further Reading:

Business at Work - Brumfitt, K (2001) - Cheltenham. Nelson Thorne.