Broadcast Station Management
- Management defined
- Evolution of management thought
- Management levels
- Management functions
- Management roles
- Management skills
- Influences on management
Financial Management
- The accounting function
- Cost controls
- Monitoring financial progress
Human Resource Management
- Human resource management
- Unions
- Human resource management and the law
Broadcast Programming
- The audience
- Programme department
- Programme manager
- Radio station programming
- Television station programming
- Programming the network affiliate
- Programming the independent station
- Programming and the station representative
- Programming for children
- Programming and the community
Broadcast Sales
- The sales department
- The general sales manager
- Time sales
- Research and sales
Broadcast Promotion and Marketing
- The promotion and marketing director
- The promotion plan
- Audience promotion
- Sales promotion
Broadcast Regulations
- The role of broadcast regulations
- Application and reporting requirements
- Ownership policies
- Programming policies
- Announcements
- Commercial policies
- Dealing with complaints
Managing the Cable Television System
- The franchising process
- Franchise renewal
- Organisation
- Programming
- Economics
- Promotion
- Regulation
Public Broadcast Station Management
- The structure of public broadcasting
- Radio
- Low-power FM radio
- Non-commercial licensing process
Entry into the Electronic Media Business
- Employment
- Ownership
Example Candidate Response Booklet
Example Candidate Response (ECR) Booklets are a source of crucial information for Centres and Candidates as they use real candidate responses. We ask Senior Examiners to comment on five or more responses in terms of why the mark was awarded with commentary about how to improve the answer (if necessary).