Sports Journalism

Main Topics of Study:

Introduction to Sports Journalism

  • Organisation of sports departments and sports journalists
  • The sports editor
  • Forward planning
  • Media markets

History of Sports Journalism and its Social Impact

  • Media influence on sport
  • Sport’s influence on the media
  • The first sports page
  • Great sport writers
  • Sport in radio
  • Sport on television
  • Globalisation
  • Digitisation
  • Tabloidisation
  • Great sports writers

Journalism Ethics and Sport

  • Media ownership and control
  • Conflicts of interest
  • Local bias or boosterism
  • Product placement
  • Perks and benefits
  • Privacy
  • Manipulation
  • Gender and race
  • Favouritism and neutrality
  • Sports rights
  • Access to sports event

Sports Coverage in Print

  • Writing the intro
  • The five W’s
  • News story structure
  • Writing style
  • Headlines, crossheads and body copy
  • NIBs – sports news in brief

Broadcast Sport

  • Back to square one – a history of sport on radio
  • They think it’s all over – great sports broadcasts and broadcasters
  • Special demands of broadcast journalism
  • The broadcast sport department
  • The language of broadcast sport
  • Research and preparation
  • The reporter’s notebook for broadcast
  • Story and structure
  • Writing and performing scripts
  • The “improvised” two way
  • Interviews
  • Outside broadcasts
  • Commentary
  • Sports news and sports bulletins

Sport in Vision

  • Role of stills photography
  • The role of the stills photographer
  • Use of graphics
  • Copyright
  • Image rights

Online Sport

  • Specialist sport websites – official
  • Sports websites – unofficial and fan based
  • Website design
  • Adapting content for use on the web
  • Running reports on the web
  • Online writing styles
  • News
  • Features
  • Role of blogs
  • Stills, graphics audio and video for the web
  • The web as a research tool

International Sports Institutions – Major

  • IOC – International Olympic Committee
  • NOC – National Olympic Committee
  • FIFA – Federation Internationale de Football Association
    UEFA – Union of European Football Associations
  • OCOG – Organizing Committee of the Olympic Games

International Sports Institutions – Minor

  • FIG (Federation Internationale de Gymnastique)
  • IIHF (International Ice Hockey Federation)
  • ISU (International Skating Union)
  • UCI (Union Cycliste Internationale)
  • International Sport and Culture Assocation
  • FIA – International Automobile Federation

Sports Regulation

  • CAS – Court of Arbitration for Sport
  • WADA – World Anti-Doping Agency
  • ICAS – International Council of Arbitration for Sport
  • Racism and sport
  • Human rights in sport

Sports Reporting – In the Office

  • Sources
  • Contacts and contacts books
  • Official information – press releases and press conferences
  • Sponsors
  • Wire and news agencies
  • Other media
  • Sports and other websites

Sports Reporting – in the field

  • Why send a reporter – the purpose of sports reporting
  • The reporter’s notebook
  • Previews
  • Running reports
  • Considered reports
  • Delayed reports
  • Inquest pieces

Sports Features

  • What is a sports feature?
  • Finding the peg or angle
  • Profiles
  • Opinions
  • Columns
  • Editorial
  • Participation features

Sports reporting and the public

  • The role of the audience
  • Traditional approaches – role of vox pops
  • Modern approaches blogs, UGC and texts

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