Retail Marketing Principles

Main Topics of Study:

  • Development of the marketing concept
  • Marketing principles
  • The marketing mix and the extended marketing mix
  • Segmentation
  • Research
  • Product life cycle
  • BCG matrix
  • Ansoff matrix
  • Pricing strategies and tactics
  • Promotional strategies and tactics
  • Retail distribution
  • Relation of marketing principles to retail
  • Designing and writing the retail marketing mix

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