Retail Branding

Main Topics of Study:

  • The theory and development of branding: how brands differ from products
  • Building the retail brand: methods, investments and the bottom line
  • Product as brand and retail company as brand
  • Branding and the long-term: developing the loyal customer
  • Branding and the emotional connection with customers
  • Branding and product positioning: the marketing connection
  • Case studies: lessons to be learned from successful retail brands and the also-rans

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