Media & Society

Main Topics of Study:

Media Institutions and their role in society

  • Defining a media institutions
  • Cinema – mainstream and Art House
  • Regulatory bodies
  • The press and journalism
  • Television
  • Case study – photography
  • History and development

Defining media genre

  • Print
  • Photography
  • Film
  • Radio
  • Music and phonography
  • Television
  • Mobile
  • Internet
  • Video games

Media Genre

  • Newspapers
  • Magazines
  • Photography
  • Film
  • Radio
  • Television
  • Telecommunications
  • The internet and the web
  • Music recording
  • Video games

Media Industries

  • Media – goods or service?
  • Types of activities
  • Comparative business models – live radio v. recorded music and film
  • Stages of media production
  • The film industry

The Television Industry

  • History of television
  • From monolith to pluralism
  • Financing television
  • Public service broadcasting

Media Production

  • Magazine production process
  • Target audiences
  • Budget and funding
  • Negotiating a brief
  • Preparing a treatment
  • TV production process
  • Creative personnel
  • Technical personnel
  • Copyright and permissions
  • Post production

Production Techniques

  • Technical codes
  • narrative codes
  • Electronic publishing
  • Special effects
  • Digital effects

Media Distribution

  • Newspapers and magazine distribution
  • Radio and television
  • Analogue v. digital
  • Recorded music
  • Games
  • Film distribution
  • Advertising led products

Media Representation and Misrepresentation

  • Racism in the media
  • Historical context Stepin Fetchit
  • Representation and gender
  • Positive and negative images
  • Stereotypes
  • Migration and representation of migrants and asylum seekers

Ideologies and the Media

  • Classification, propaganda and censorship
  • The Global Village
  • Growth and development
  • Cultural imperialism v. local cultures

News values/media values

  • Galtung and Ruge
  • Content research

Research

  • Primary and secondary
  • Background research
  • Content research
  • Internet research
  • Production research
  • Audience research

Celebrity Culture

  • What is celebrity?
  • Types of celebrity
  • Celebrity and advertising
  • Celebrity and broadcast
  • Online programming

Documentary and Reality TV

  • Realism and truth
  • Documentary
  • Ethics and documentary
  • Reality TV

Globalisation

  • The Global Village concept
  • Global brands and local brands
  • Technology and globalisation
  • Cultural imperialism
  • US cultural power
  • Global cinema

The Media and the Market

  • Historical background
  • Regulation versus freedom of expression
  • Deregulation and liberalisation of media institutions
  • What is a “free market”?
  • Impact of the world wide web in breaking down boundaries and barriers

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