International Marketing Strategy

This is not available as a Single Subject.This is a Post Graduate Diploma in Management subject.

Main Aim(s) of the Unit:

The unit enables the student to build on an existing knowledge of marketing practise and develop an international understanding of the principles of marketing strategy. The unit will develop the student’s ability to critically analyse advanced strategic marketing techniques and the planning, implementation and control of these strategies. The unit requires the student to reflect on marketing theory and practices, in order to critically appraise and apply knowledge and understanding to organisational marketing decisions.

Main Topics of Study:

  1. International Marketing Strategy
  2. Corporate and Marketing Objectives
  3. Market Research
  4. Strategy Tools and techniques
  5. Segmentation
  6. Strategic Positioning
  7. Market Entry
  8. Communication

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