Electronic Media Management

Main Topics of Study:

Broadcast Station Management

  • Management defined
  • Evolution of management thought
  • Management levels
  • Management functions
  • Management roles
  • Management skills
  • Influences on management

Financial Management

  • The accounting function
  • Cost controls
  • Monitoring financial progress

Human Resource Management

  • Human resource management
  • Unions
  • Human resource management and the law

Broadcast Programming

  • The audience
  • Programme department
  • Programme manager
  • Radio station programming
  • Television station programming
  • Programming the network affiliate
  • Programming the independent station
  • Programming and the station representative
  • Programming for children
  • Programming and the community

Broadcast Sales

  • The sales department
  • The general sales manager
  • Time sales
  • Research and sales

Broadcast Promotion and Marketing

  • The promotion and marketing director
  • The promotion plan
  • Audience promotion
  • Sales promotion

Broadcast Regulations

  • The role of broadcast regulations
  • Application and reporting requirements
  • Ownership policies
  • Programming policies
  • Announcements
  • Commercial policies
  • Dealing with complaints

Managing the Cable Television System

  • The franchising process
  • Franchise renewal
  • Organisation
  • Programming
  • Economics
  • Promotion
  • Regulation

Public Broadcast Station Management

  • The structure of public broadcasting
  • Radio
  • Low-power FM radio
  • Non-commercial licensing process

Entry into the Electronic Media Business

  • Employment
  • Ownership