Corporate Policy

Main Topics of Study:

Corporate Strategy

  • The characteristics of strategic decisions
  • Levels of strategy
  • Strategic analyses
  • Strategic choice
  • Strategic implementation
  • A summary of the strategic management process
  • Developing a strategic perspective
  • Coping with change
  • Strategy in the public sector and not-for-profit organisations

Strategic Decision Making in Practice

  • Incremental strategic management
  • Planning and strategic management
  • Problem awareness
  • Problem diagnosis
  • The development of solutions
  • The selection of a solution
  • Cure and strategy
  • The recipe and the cultural web
  • Cultural view of patterns of strategic change
  • The implications for exploring corporate strategy

Analysing the Environment

  • Auditing environmental influences on organisations
  • Understanding simple/ static conditions
  • Understanding dynamic conditions
  • Understanding complex conditions
  • The nature of the environment (the use of the prospective)
  • The threat of entry
  • The power of buyers and suppliers
  • The threat of substitutes
  • The extent of competitive rivalry
  • Life cycle models and the nature of markets
  • Strategic group analysis
  • Market structures and market power
  • SWOT analysis

Analysing Resources

  • The value system
  • Value chain activities
  • The resource audit
  • Resource utilisation
  • Control of resources
  • Financial analysis
  • Historical analysis
  • Comparison with industry norms
  • The experience curve
  • Portfolio analysis
  • Skills analysis
  • Flexibility analysis
  • Identification of key issues

Expectations, Objectives and Power

  • External influences
  • Nature of business
  • Organisational culture
  • Conflicts of expectations
  • Identifying coalitions
  • Sources of power within organisations
  • Sources of power for external stockholders
  • Methods of assessing power
  • Mission
  • Corporate objectives
  • Unit objectives
  • The precision of objectives
  • Social responsibility

Strategic Options

  • Cost leadership
  • Differentiation
  • Focus
  • ‘Do nothing’
  • Withdrawal
  • Consolidation
  • Market penetration
  • Product development
  • Market development
  • Diversification
  • Related diversification
  • Unrelated diversification
  • Internal development
  • Acquisition
  • Joint development

Strategy Evaluation (Criteria and Approaches)

  • Suitability
  • Feasibility
  • Acceptability
  • Strategic logic
  • Strategy and performance
  • Cultural fit

Strategy Evaluation (Techniques)

  • Bases for comparison
  • Scoring methods
  • Decision trees
  • Scenarios
  • Profitability analysis
  • Cost/benefit analysis
  • Financial ratio projections
  • Sensitivity analysis
  • Decision matrices
  • Simulation modelling
  • Heuristic models
  • Stockholder reactions
  • Funds flow analysis
  • Break-even analysis
  • Other assessments of feasibility
  • Selection against objectives
  • Referral to a higher authority
  • Outside agencies

Planning and Allocating Resources

  • Few resource changes
  • Allocating business growth
  • Allocating resources in static or declining situations
  • Resource sharing/overlap
  • Central questions in resource planning
  • Inbound logistics
  • Operations
  • Outbound logistics
  • Marketing and sales services
  • Key resources in implementing generic strategies
  • Priorities and key tasks
  • The plan of action
  • The recognition and testing of key assumptions
  • Financial planning and budgeting
  • Network analysis

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