Sales Management & Marketing - Course Structure
Certificate | Diploma
To provide students with:
- an understanding of the environment within which all businesses operate and the ways in which different organisations are structured
- a working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
- an understanding of the marketing concept and an appreciation of how the marketing function is organised
- the programme also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.