Sales Management & Marketing - Course Structure

Certificate | Diploma

The Certificate in Sales & Marketing – Part 1

(The ICM Certificate in Sales & Marketing is awarded on completion of all Part 1 subjects)

The Diploma in Sales Management & Marketing – Part 2

(The ICM Diploma in Sales Management & Marketing is awarded on completion of Part 1 and 2 subjects)

Programme Objectives

To provide students with:

  • an understanding of the environment within which all businesses operate and the ways in which different organisations are structured
  • a working knowledge of the principles and practice of selling and an understanding of its importance as part of the marketing mix
  • an understanding of the marketing concept and an appreciation of how the marketing function is organised
  • the programme also provides students with the knowledge and skills necessary to enable them to perform adequately in any single functional area of marketing.