Marketing, Advertising & Public Relations - Course Structure

Diploma | Advanced Diploma

The Diploma in Marketing, Advertising & Public Relations – Part 1

(The ICM Diploma in Marketing, Advertising and Public Relations is awarded on completion of all Part 1 subjects)

The Advanced Diploma in Marketing, Advertising & Public Relations – Part 2

(The ICM Advanced Diploma in Marketing, Advertising and Public Relations is awarded on completion of all Part 1 and Part 2 subjects)

Programme Objectives

To provide participants with a body of knowledge that enables them to:

  • understand and apply communications theory in the working environment
  • understand the importance of Marketing Communications to the development of a business
  • to make a positive contribution to the work of a Marketing, Advertising or Public Relations department
  • to increase and enhance employment opportunities within the communications industry.