The syllabus for Tourism Marketing & Promotion has been updated.
The revised syllabus will be utilised in Examination Question Papers from the March 2018 Examination Sitting onwards.
Please ensure that the recommended textbook, Marketing in Travel and Tourism, 4th edition, V.T.C. Middleton, A. Fyall. M. Morgan & A. Ranchhod, Routledge. ISBN: 978-0750686938, is used in order to deliver this subject to students.
Copies of this recommended textbook can be purchased directly through ICM, upon request.
Tourism Marketing & Promotion appears under the Diploma level of the Tourism & Business Studies programme, therefore, the Course Handbook has been updated to reflect the revised subject syllabus.
Copies of the Handbook containing the previous syllabus are available upon request.