From the March 2017 Examination Series, the Case Study for the subject Marketing Policy & Strategy will change.
A copy of the revised Case Study can be downloaded here.
Please ensure that all students are aware of this change and Lecturers refer to the relevant Case Study when delivering this programme.
Please note that the Mallard Drake Case Study is applicable for the December 2016 Examination Series. Should you require a copy of the Mallard Drake Case Study, please click here.
To view the subject syllabus please click here.