Advertising – Update of Syllabus

2:28pm GMT, Monday, 20 March 2017

The syllabus for the subject Advertising has been updated.

The revised syllabus will be utilised in Examination Question Papers from the March 2018 Examination Sitting onwards.

Please ensure that the recommended textbook, Advertising: Strategy, creativity and media, Chris Fill, Graham Hughes, Scott De Francesco, Pearson. ISBN: 978-0273760894, is used in order to deliver this subject to students.

Copies of this recommended textbook can be purchased directly through the Institute, upon request.

The Handbooks for our Professional Awards that include this subject have been updated.

Copies of the Handbooks containing the previous syllabus are available upon request.

To view the new subject syllabus please click here.

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