Marketing

Diploma | Advanced Diploma | Graduate Diploma

Course Structure

The Diploma in Marketing – Part 1

(The ICM Diploma in Marketing is awarded on completion of all Part 1 subjects)


The Advanced Diploma in Marketing – Part 2

(The ICM Advanced Diploma in Marketing is awarded on completion of all Parts 1 and 2 subjects)


The Graduate Diploma in Marketing – Part 3

(The ICM Graduate Diploma in Marketing is awarded on completion of Parts 1, 2 and 3)


Entry Requirements

Please click here to view the entry requirements for this course.

Programme Objectives

To provide students with a body of knowledge which will:

  • enable them to understand and identify consumer needs and trends
  • enable them to understand, define and segment markets
  • provide an understanding of the importance of pricing and pricing strategies
  • develop an understanding of channels of distribution and routes to market
  • develop an understanding of the patterns of consumer behaviour
  • enable them to develop and apply advertising and promotional strategies
  • provide them with a qualification which will enable them to progress to higher level marketing or communications studies at a later stage in their business or academic careers.