Strategic Retail Operations & Operations Management

Main Topics of Study:

  • A consideration of retail strategy and operations: the bigger picture and the longer term
  • Corporate and marketing objectives: how they are formulated
  • Differing strategies for different retail sectors
  • Strategy for market leaders, challengers and followers
  • Retail strategy for the niche market
  • The marketing and operational mix considered from a strategic viewpoint
  • Linking strategy and tactical operations

Recommended Reading

Main Text:
Evan, J.R. (2000), Retail Management – A Strategic Approach, Prentice-Hall