Practical Issues in Retail Management - Main Topics of Study

  • The tools of analysis and decision-making
  • Writing the business plan and the marketing plan
  • Financial analysis
  • Management decision-making and future planning
  • The concept of “future-proofing”
  • Techniques of handling case studies

 

Recommended Reading

Main Text:

Malcolm McDonald on Marketing Planning London: Kogan Page - McDonald, M (2008) 

Alternative Text and further reading:

Business at Work - Brumfitt, K (2001) - Cheltenham. Nelson Thorne.