Contemporary Strategic Management: Main Topics of Study
This is not available as a Single Subject. This is a Post Graduate Diploma in Management subject.
Strategic Audit Techniques:
Environmental Analysis, Resource Analysis, Portfolio analysis, Organisational Culture and Structure
Strategic Issues Identification:
Prioritisation, Scenario Planning, Planning and decision making
Globalisation, Change Management, Organisational Learning, Information Management, Competitive Advantage, Leadership, Innovation
Option Generation and Evaluation, Generic Strategies, Implementation
Indicative Reading for this Unit:
Johnson, G. & Scholes, K. Exploring Strategy: texts and cases, 9th Ed.
Lynch, R. (2005) Corporate Strategy, 3rd Ed., Financial Times, Prentice Hall
Mazzucato, M. (Ed.).(2002) Strategy for Business: a reader, Sage
Mullins, L.(2005) Management and Organizational Behaviour, 7th Ed., Financial Times, Prentice Hall.
Segal-Horn (Ed.). (2004) The Strategy Reader , 2nd Ed., Blackwell.